Celebrate With Us By Learning About Our Rebranding Process
At the 10th Anniversary of our annual fundraising event, Chocolate de Vine, Santa Barbara Rape Crisis Center (SBRCC) will have formally unveiled its new brand – new name, logo and colors. We are now Standing Together to End Sexual Assault (STESA). The existing brand has served us well for many years, but as we look to the future of our work in the community and that of ending sexual assault, it’s time to update the image of the organization.
Why did we decide to rebrand? There are several reasons why we chose to go through a rebranding process.
- We wanted our name to reflect what we stand for, and that is ending sexual assault. In order to do that, we need the community to stand together and participate in achieving that goal.
- We want to be welcoming to survivors, their loved ones and supporters of different genders, ethnic/racial groups, sexual orientations and abilities. This was particularly important for the men in our community, who often wondered if our services were only for women.
- Over the years, we heard from survivors of sexual assault that the word “rape” in our name was confusing and off-putting because they were not sure that their sexual assault experiences fit within the services we provided.
- The previous name was not inclusive of all the services we provided. As such, the new name represents the intervention and prevention work that we do in the community.
- The logo for SBRCC was a bit outdated and needed to be more gender-neutral. We also wanted a logo that reflected the concept behind the new name of people joining together to end sexual assault.
- Our primary color that represented SBRCC for decades was purple, which is generally considered the color of the violence against women movement. With the new brand, we wanted to maintain our connection to our roots by retaining purple, but also include teal, which is the color of the sexual assault movement. We chose green, as well, to represent growth and healing. Together, we felt that these colors combined together in the logo presented a more diverse and positive image of our organization.
The rebranding effort has been a focus for the past two years. We have been very thoughtful about how to represent our message in the community. Rebranding involved countless hours of work by our dedicated committee of volunteers, surveys of supporters, as well as input from others who were not familiar with our agency and services. Our nationwide research looked at the branding styles of other organizations across the country providing similar services. Our new name was selected on the basis of the feedback we received through surveys conducted in English and Spanish, and dialogue with supporters and clients.
Although our “look” has changed, our services remain the same. We will continue to work diligently to support survivors of sexual assault and their loved ones through their healing process in the aftermath of the assault. STESA will be unwavering in our efforts to eliminate sexual violence in our community and rely on your support of our programs.